Constantly Changing: Google’s SEO Algorithm

Being enamored with the constant flux of search algorithms floating around in the inner tubes, here at 84C we always have our eyes peeled for what boosts organic search rankings for our site, as well as our clients. Gaining exposure on the web the good ol’ fashioned way – creating content that people actually like, and want to return to read – can naturally take hours upon hours. Any way of speeding up this process is always something we’re on the look out for.

Solid SEO is not easy to come by, and there are plenty of phoneys out there who’d like to pass themselves off as SEO masters and gurus. We know of several solid companies and people who really know what they are doing, but there is still a huge percentage of people who only know the basics, and they charge big bucks for minimal return on investment. Always be cautious about who you use for SEO management. This will save you mountains of time and money in the long run.

The algorithm that Google uses for ranking sites is constantly changing; constantly making it more difficult to craft the perfect SEO strategy for businesses. It’s often extremely difficult to discern which factors put sites at the top of a search listing. Even more interesting, the algorithm they use to rank websites has become so influential that it’s actually changing the Internet’s appearance.

Reading through an article on SEObook I stumbled upon this infographic above. It really puts in perspective the role Google plays in navigating our auxiliary brains.